How Alps leverages social proof ­­ 

Alps Education provide performance analysis and tracking for schools, and are frequently seen sharing their reviews on social media, tagging in customers to maximise reach. We asked them to share their reviews strategy with us. Toby Ahern, Commercial Director at Alps, provided the following insights.

What problem were you trying to solve? 

With an increasingly competitive market, schools must find a way to differentiate between suppliers who provide similar features and benefits. The ability to showcase social proof and evidence has become a competitive advantage. It was this social proof that we wanted to showcase to potential users.

Why did you choose EdTech Impact? 

It is specifically designed to help educators find the best products. It is this common niche quality shared between EdTech Impact and Alps that made this the perfect partnership. We thought that if any platform would help the education sector find the right fit for them, we wanted to be a part of it.

Did you have any reservations about adopting greater transparency?

The main thing for us here is trust. We want to create and foster meaningful relationships with our customers and greater transparency is the way to do this. We believe transparency works on both sides of the coin. For schools, having honest, evidence-led and well-research EdTech means they can make more informed decisions which deliver desired outcomes. As a supplier, transparency helps us manage expectations; when potential customers are interested in Alps, we want them to have all the information so we can deliver exactly what is expected of us. EdTech Impact allows us to be part of the conversation so we can respond appropriately. Therefore, our answer is no, we didn’t have any reservations about adopting greater transparency. It’s something we actively welcome and something we encourage within our company culture with our employees.

How have your customers reacted to being asked for feedback? 

We have found teachers to be extremely willing to share their honest feedback. I think that as much as people like to voice their concerns and complaints, when they find a product they love, or a product that really solves a problem and has genuinely helped them, they want to shout about it. I know I do! On that note, when we receive feedback on how Alps has genuinely helped a customer, it really makes everything we are doing worthwhile.

What measurable benefits have you seen? 

Partnering with EdTech Impact has improved our PR opportunities and increased that social proof on our website. Since launching our free trial and new enquiry flow we have seen tremendous uptake.

Want to be like Alps? Book a 30 minute call with our team to discuss how to best optimise your EdTech Impact profile for success.